It seems much more personal and targeted, but do you think the market will soon be saturated - making it difficult for advertisers to choose between these micro-networks?
I guess I'm just really intrigued by the whole phenomenon...

Maikel said on June 12, 2008

I think this brilliant idea of making a micro-network ads, it seems that this model works quite well in specialized content sites.
I personally do not like me adsense sites for web development, although I have in my lab.

WD Milner said on June 13, 2008

Sounds great! Congrats on the new project. I look forward to the day I have enough traffic to actually be able to genrate income from my site *chuckle*.

Jonathan Snook said on July 04, 2008

Realized that I forgot to answer some questions...

@Jeffry: Payments are currently done manually since each ad needs to be reviewed before it can go live. However, I may improve this process by building it into the admin flow.

@Thomas: Yes, I've already been seeing a trend of boutique networks and plenty of networks targeting the blogger crowd. The ad industry as a whole is quite large and I think there's still plenty of room. I suppose the biggest problem is getting the word out. As a publisher, we have to actively present SidebarAds as an option to companies we know, especially ones we know who advertise. That and referrals will likely be the ways we grow the business.

web pixy said on July 08, 2008

Congratulations, I think the idea of this project is great! SidebarAds look really cool, I'm sure they will be very useful!

Sorry, comments are closed for this post. If you have any further questions or comments, feel free to send them to me directly.
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